The History of Ensign Emblem

Ensign Emblem Sign

If you would understand anything, observe its beginning and its development.
—Aristotle

It has been said that many great companies start with a simple idea. Ed Benjamin, one of the founders of Ensign Emblem, had a very simple idea. He believed every customer was worthy of superior customer service and excellent product, regardless of their size or budget. The Benjamin family had been part of the Industrial Laundry Market for several years, and Ed gradually realized that this simple idea was something other companies in the marketplace hadn’t yet discovered. So, believing they had could create a company unique to the industry, the Benjamin family founded Ensign Emblem in 1974.

Ed Benjamin and his daughter Gayle established Ensign Emblem in Detroit, Michigan. Gayle, fresh from college, joined her father in developing a company that would always be responsive to customers, providing excellent service and product to companies of all sizes. Gayle’s drive for perfection and Ed’s passion for excellence allowed them to form a company that inspired, and still inspires, loyalty from both customers and employees.

After 15 successful years in Detroit, the company headquarters moved to Traverse City in Northern Michigan in 1989. The core values of the company had always revolved around family relationships. Traverse City’s reputation as a small town with big city amenities made it a perfect place to raise a family and grow a company.

Once the company was settled in Traverse City, the next four years were spent determining where and how to grow. In 1993, Ed Benjamin decided to retire and sold his share of the company’s stock to Gayle, who became Company President. Gayle, who had developed ambitious plans for the company, immediately began to implement those plans. In April of 1993, Ensign opened its Lawrenceville plant, just outside Atlanta, Georgia. This new location was an immediate success, and paved the way for the opening of the Decatur plant in April of 1994. As the company continued to grow, a fourth production facility was opened in February of 1997 in Reno, Nevada. The opening of the Reno plant made Ensign Emblem the only embellishment service company with four fully functional production facilities in the United States.

The Reno plant remained in Nevada until August of 2002. At that time it was moved to Los Angeles, California. This strategic move allowed the company to better accommodate clients in the western United States. As the company continued to move from success to success, the need for a fifth production facility became evident. In October of 2005, the company again established a production facility in Reno, Nevada.

To understand who we are today, you need only to understand why the company began. Every belief that prompted the formation of Ensign Emblem is still a core belief of the company. We still believe that every customer, regardless of size or budget, is worthy of the very best product and service we have to offer. We still believe family and loyalty matter. Most of all, we still believe you can make a difference and make a profit.